cois485Syllabus

Course Objectives:

• To teach on how to strategize in selling anything, anywhere, anyway, anytime, and at any price that will be the norm of doing business on the Net

• To guide on how to manage customer relationship and protecting their privacy and the principles in learning the new “Rules of the Road” those apply to E-marketing

• To expose various e-Marketing Strategies

• To provide an overview of E-marketing including: dynamic pricing, shopping bots, and wireless purchasing.                                                              

Course Description:

Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new “Rules of the Road” that apply to e-marketing.  This course will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet.  The e-Marketing Strategies course will cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.

Course Outlines:

• Positioning your business for the new economy.
• Next generation e-business.
• The 10 principles in learning the rules of the new economy.
• Restructuring the value chain.
• Staying up to date in e-business.
• Protecting your e-business and your brand.
• Rules for success in the new economy.
• Rule #1—selling anywhere.
• Rule #2—selling anything.
• Rule #3—selling anytime.
• Rule #4—selling any way.
• Rule #5—selling at any price.
• Promotion strategies for the new economy.
• Driving traffic to your e-business.
• Permission marketing.
• Marketing opportunities of the future.
• Managing customer relationships.
• Connecting with the customer.
• Servicing the customer.
• Protecting customer privacy.

Course outcomes:

Upon finishing this course, the students should have:

• Teach students on how to strategize in selling anything, anywhere, anyway, anytime, and at any price that will be the norm of doing business on the Net.
• Teach students to understand the principles in learning the new “Rules of the Road” that apply to e-marketing.
• Educate students the responsibility for creating marketing strategies for their e-business and understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet.
• Will expose students to the various e-Marketing Strategies and provide a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.
• Teach students on how to manage customer relationship and protecting their privacy.

Assessment Strategy:

Students will be assessed in this course based on a set of exams, quizzes and practical parts of it.

Text book:

• Fiore, Frank., e-Marketing Strategies: The Hows and Whys of Driving Sales Through e-Commerce, Que, 2006, ISBN-13: 978-0-7686-5550-6, ISBN-10: 0-7686-5550-1.

Other references:

• Miller, Michael., Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website, 1^st Edition. Que, 2009, ISBN-10: 0-7897-3974-7, ISBN-13: 978-0-7897-3974-2, ISBN-10: 0-7686-9050-1, ISBN-13: 978-0-7686-9050-7.

• Cartwright, R., Palgrave B., Mastering marketing management, Palgrave master series, 2002, ISBN: 0333948971.

• Philip Kotler., Kotler on marketing: How to create win and dominate markets, New York NY Free Press, 1999, ISBN: 0684850384.