cois481Syllabus

Course Objectives:

• To focus on e-commerce including strategy development, competitive advantage, current and emerging technologies, pricing, distribution channels and promotion

• To cover emerging online technologies, trends and their influence on the electronic commerce marketplace

• To cover international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft

• To demonstrate on how fundamental business concepts apply to the world of ecommerce

   

  Course description:

   

  This course shows how fundamental business concepts apply to the world of e-commerce.  With e-commerce continues to have a dramatic impact on virtually every aspect of business and following the Global Economic Crisis, its role is even more critical.  The course equips students with a solid understanding of the dynamics of this fast-paced industry.  It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace.  By detailing how the landscape of online commerce is evolving, the course reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the course covers international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

   

  Course Outlines:

   

• Introduction to Electronic Commerce.
• Technology Infrastructure: The Internet and the World Wide Web
• Selling on the Web: Revenue Models and Building a Web Presence.
• Marketing on the Web.
• Business-to-Business Activities: Improving Efficiency and Reducing Costs.
• Social Networking, Mobile Commerce, and Online Auctions.
• The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
• Web Server Hardware and Software.
• Electronic Commerce Software.
• Security for Electronic Commerce.
• Payment Systems for Electronic Commerce.
• Planning for Electronic Commerce.

Course outcomes:

Upon finishing this course, the students should have:

• Able to differentiate the traditional commerce, e-commerce and e-business
• Expose students to hands-on exercises and projects on business and the Internet.
• Introduce students to personal applications such as online banking and consumer education.
• Offers students business application topics such as Internet marketing, advertising, and security.
• Able to recommend and select some Web-based tools available for e-Commerce.
• Choose the best solution from various e-Commerce software available in the market.
• Appraise the security threats of e-commerce.
• Set up an effective electronic payment system.
• Evaluate strategies for Marketing, Sales and Promotion.
• Recommend the usage of Web Auctions, Virtual Communities and Web Portals to solve organization problem.
• Recommend the suitable Business Plans for implementing e-Commerce.

Assessment Strategy:

Students will be assessed in this course based on a set of exams, quizzes and practical parts of it.

Text book:

• Schneider, Gary., Electronic Commerce, 9^th Edition, Quinnipiac University, 2010, ISBN-10: 0538469242 ISBN-13: 9780538469241.

Other references:

• Oelkers, Dotty B., Business 2000: E-Commerce, 1st Edition, South Western Educational Pub, 2002, ISBN-10: 0538698802, ISBN-13: 9780538698801.

• McLaren, Bruce & McLaren, Constance H., E-Commerce BASICS, 2^nd Edition, Indiana State University, 2003, ISBN-10: 0619059427, ISBN-13: 9780619059422

• Kalakota, R. & Whinston, A., Electronic Commerce, A Manager’s Guide, 1^st Edition, Addison Wesley, 1997.